Copywriting Versus Content Writing

If you don’t already know what the difference between copywriting and content writing is, I’m about to save you so, so, so much money.

Did you know that people who write content for you will call themselves copywriters, but creating content is actually a totally different skill. Copywriters are writing words that can cause action. Content writers are creating words that you use to consistently show up.

Do both types of writing need to match your brand? Yes. You should definitely share your messaging breakdown with your content writer.

But, you should NOT pay a content writer the same thing as you would pay a copywriter.

In this episode, you'll find out how to tell the difference between services.

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/