Episode 17

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Published on:

23rd Feb 2023

How Copywriting Works

If you’ve ever wondered why good copywriting is so powerful, today we’re going behind the curtain. It’s time to learn how copywriting works.

Strategic copywriting uses proven sales psychology to move the audience through a journey that leads to two choices: purchasing or passing.

Have you ever seen a sales page or sales letter? They’re long. Why? Because to do their job well, they need to take you through the 5 Gs in order. So, what are the 5 Gs, and what do they mean inside your business? Listen to this episode to find out.

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

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About the Podcast

Your Business Story
Business Growth Powered by the Art of Storytelling
Are you tired of crazy fill-in-the-blank forms and avatar worksheets that don’t get you any closer to connecting with your dream clients? Don’t worry. With my proven and repeatable methods, I help business owners create consistent messaging by using their most powerful but also most underestimated resources: their personal stories.

My name is Kristin Spencer, and I’m the Lead Writer and Content Creator at Literary Symmetry, a copywriting and ghostwriting agency that I founded when I couldn’t find anyone else using the power of personal stories to help businesses grow and scale in by using authentic, empathy-powered tales.

Now, I spend my days working with amazing business owners who are finally connecting with their dream clients to use their expert skills to change the world for the better. Whether I’m helping them by creating messaging reports or sales pages, I help my clients see how amazing they are, one story at a time.

On this podcast, I’m going to break down one of the biggest secrets in the copywriting industry and help you apply it to your business in simple steps you can use to grow your list of dream clients all without salesy language or high pressure tactics.

And now that you know how it works, it's time to learn more about your personal business story.

About your host

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Travis Spencer