Episode 35

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Published on:

27th Apr 2023

Why Didn’t They Hire Me? The Importance of Your Messaging Breakdown

Confused people don’t purchase! This one, universal truth, should be at the foundation of any business messaging/writing.

In today’s episode, you are going to learn how a diaper-rash cream was able to reach a selling market segment where demand already existed without having to change their messaging at all.

Because you need to stay consistent in every single business conversation you have, whether that’s in person, online, or over social media or you won’t be able to sell.

To find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

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About the Podcast

Your Business Story
Business Growth Powered by the Art of Storytelling
Are you tired of crazy fill-in-the-blank forms and avatar worksheets that don’t get you any closer to connecting with your dream clients? Don’t worry. With my proven and repeatable methods, I help business owners create consistent messaging by using their most powerful but also most underestimated resources: their personal stories.

My name is Kristin Spencer, and I’m the Lead Writer and Content Creator at Literary Symmetry, a copywriting and ghostwriting agency that I founded when I couldn’t find anyone else using the power of personal stories to help businesses grow and scale in by using authentic, empathy-powered tales.

Now, I spend my days working with amazing business owners who are finally connecting with their dream clients to use their expert skills to change the world for the better. Whether I’m helping them by creating messaging reports or sales pages, I help my clients see how amazing they are, one story at a time.

On this podcast, I’m going to break down one of the biggest secrets in the copywriting industry and help you apply it to your business in simple steps you can use to grow your list of dream clients all without salesy language or high pressure tactics.

And now that you know how it works, it's time to learn more about your personal business story.

About your host

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Travis Spencer